The Story of rCUP
The story of rCUP began when a shocking statistic was made public back in 2016 - only 0.4% of disposable cups were actually being recycled.
The shock led to a public demand for a more sustainable way to enjoy coffee.
The team at rCUP rose to the challenge and started thinking about a way to use coffee cup waste. The problem with most paper coffee cups is that they have a plastic lining, this makes them difficult to recycle.
The clever scientists at rCUP decided that instead of trying to separate the two elements, why not recycle the whole cup. Old single-use cups are cleaned and shredded and the resulting fibers are formed into a plastic polymer. The polymer is blended with other recycled materials and then molded into the rCUP, the recycled reusable coffee cup.